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25  Madison  Avb.,  New  York  City 


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POSTERS  and 
POSTER  MAKING 


SttuipHt  Holuntffr  iloufmntt 


NEW  YORK  CITY 


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Copyright,  1920,  hy  ^ 

STUDENT  VOLUNTEER  MOVEMENT  I 

FOR  FOREIGN  MISSIONS  U 


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POSTERS  and 
POSTER  MAKING 


This  pamphlet  has  been  produced  in  response  to  a  wide 
spread  demand  on  the  part  of  students  for  suggestions  as 
to  the  use  of  posters  in  their  plans  for  missionary  educa¬ 
tion.  It  is  limited  in  its  field;  it  is  not  technical;  it  is  by 
no  means  exhaustive  or  conclusive;  it  aims  rather  to  be 
suggestive  and  to  stimulate  that  skill  and  originality  in 
poster  making  which  so  many  students  possess. 

Several  books  on  advertising  have  been  most  useful  in 
compiling  this  pamphlet.  They  are  quoted  frequently  and 
students  who  are  interested  in  going  into  a  more  thorough 
study  of  the  subject  will  find  the  books  listed  below  of 


fascinating  interest  and  of  great  practical  value. 

Psychological  Advertising.  By  J.  V.  Breitwieser. 
Apex  Book  Co.,  Colorado  Springs,  Colo . $0.80 

Modern  Advertising.  By  Calkins  and  Holden. 
Appleton  &  Co.,  New  York .  1.50 

The  Typography  of  Advertising.  By  Trezise.  The 
Inland  Printer  Co.,  Chicago,  Ill .  2.00 

The  Psychology  of  Advertising.  By  W.  D.  Scott. 
Small,  Maynard  &  Co.,  Boston,  Mass .  2.00 

Modern  Show  Card  Lettering,  Design  and  Adver¬ 
tising  Phrases.  By  W.  A.  Thompson.  W.  A. 
Thompson,  Pontiac,  Mich .  1.00 

The  A  B  C  of  Exhibit  Planning.  By  Routzahn. 
Russell  Sage  Foundation,  New  York  City....  1.50 


Why  Posters? 

The  first  and  most  obvious  work  of  a  poster 
is  to  attract  attention.  This,  however,  does  not 
mean  that  it  must  be  bizarre  or  ultra-conspicu- 


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POSTERS  AND  POSTER  MAKING 

ous.  One  advertiser  remarks  truly  that  ''people 
do  not  like  to  be  clubbed  into  reading  a  thing 
through  the  use  of  brutally  large  and  black  let¬ 
ters.”  The  poster  that  really  attracts  attention 
will  be  simple,  well  proportioned  and  harmo¬ 
nious. 

A  poster’s  second  reason  for  being  is  to  arouse 
interest  or  curiosity.  It  will  start  something 
going  in  the  mind  of  the  observer,  which  prob¬ 
ably  would  not  have  been  started  without  this 
stimulus.  Posters  often  succeed  in  creating  a 
public  opinion  on  the  campus  as  no  other  method 
succeeds  in  doing. 

The  third  thing  which  a  poster  should  do  is  to 
suggest  action.  Why  were  Liberty  Loan  and 
War  Work  posters  scattered  broadcast  over  the 
land?  In  order  that  they  might  not  only  get  a 
large  amount  of  attention  and  interest,  but  also 
leave  impressions  which  would  be  largely  instru¬ 
mental  in  securing  from  the  public  the  where¬ 
withal  to  carr}^  on  the  War  and  Welfare 
Work.  And  that  precisely  is  what  they  ac¬ 
complished.  "Interest  is  the  great  factor 
which  often  leads  us  to  so-called  acts  of  will.” 
Remember — 85%  of  all  knowledge  is  gained 
through  the  eye,  and  graphic  presentation  of 
facts  is  not  only  the  quickest  way  to  penetrate 
the  consciousness  of  the  observer;  it  is  often  the 
surest  way  of  leaving  a  permanent  impression. 

It  is  obvious,  then,  that  so  useful  a  factor  as 
the  poster  should  not  be  omitted  from  a  program 


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POSTERS  AND  POSTER  MAKING 

of  missionary  education  which  aims  to  capture 
attention,  interest  and  action  in  behalf  of  the 
world  operations  and  opportunities  of  Chris¬ 
tianity. 

Some  Fundamental  Principles. 

If  posters  are  to  accomplish  what  we  have 
just  claimed  for  them,  certain  principles — “do's” 
and  “don’ts”  must  be  kept  in  mind. 

1.  Knoiv  Your  Constituency. 

How  do  the  people  on  your  campus  feel  and 
think?  What  are  their  special  interests?  What 
kind  of  approach  can  you  make  to  them?  Ac¬ 
cording  to  experts  in  this  line,  the  arguments  you 
use  should  be  such  as  are  easily  associated  with 
the  personal  interests  and  the  former  experi¬ 
ences  of  the  group  with  whom  you  are  con¬ 
cerned.  “An  apt  illustration,  a  striking  analogy, 
going  from  a  well  known  fact  to  one  not  so  well 
known” — these  are  all  important  things  to  con¬ 
sider. 

2.  Let  one  poster  express  one  idea. 

A  poster  is  neither  an  essay  nor  a  sermon, 
but  an  exposition  of  a  single  idea,  set  forth  as 
graphically  as  possible. 

3.  Be  Brief. 

Make  the  fewest  words  tell  the  most  possible. 
The  artists  who  produced  posters  for  the  Red 


5 


POSTERS  AND  POSTER  MAKING 

Cross  and  Liberty  Loan  Campaigns  decided  that 
the  maximum  number  of  words  to  a  poster  should 
be  ten.  For  the  subject  which  we  have  under 
consideration,  perhaps  a  maximum  of  twenty-five 
words  would  not  be  too  many.  If  brevity  is  the 
soul  of  wit,  it  is  also  the  soul  of  the  “pep^^  and 
“punch"'  which  the  average  American  or  Can¬ 
adian  likes  to  see  in  posters. 

4.  Let  facts  speak  for  themselves. 

Make  your  appeal  to  the  emotions  without 
preaching  or  moralizing,  and  avoid  cheap  senti¬ 
mentality.  “Anything  will  be  remembered  which 
wakens  our  emotions,  whether  beautiful  or  ugly, 
whether  it  causes  us  to  smile  or  to  sympathize 
with  the  sorrows  of  others."  There  are  many 
pictures  and  strong  statements  which  will 
awaken  sympathy — “a  particular  mental  attitude 
which  is  induced  by  realizing  that  someone  else 
is  going  through  that  particular  experience." 
But  use  these  without  the  addition  of  “sob  stuff." 
Let  them  make  their  own  appeal  to  the  intelli¬ 
gence  and  the  idealism  of  students. 

5.  Use  suggestion. 

One  authority  says  that  this  is  the  most  pow¬ 
erful  factor  in  advertising;  he  defines  a-  sugges¬ 
tion  as  “a  thought  which  seems  to  be  aroused 
by  an  individual  in  his  own  mind,  but  which 
really  comes  from  some  external  source."  Sug¬ 
gest  whatever  you  wish  to  your  observer,  but 


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POSTERS 


AND 


POSTER 


MAKING 


don't  insult  his  intelligence  by  telling  him  what 
vou  want  him  to  see. 

6.  Get  a  good  '‘make-up  ” 

A  rectangle,  in  the  ratio  of  three  to  five  has 
been  found  the  most  pleasing  form  for  a  pos¬ 
ter.  Break  up  your  wording  into  short  lines  and 
vary  these  with  different  sizes  of  lettering.  The 
first  and  last  parts  of  a  poster  or  advertisement 
impress  us  the  most  and  are  remembered  long¬ 
est;  therefore,  the  “big  ideas"  requiring  empha¬ 
sis  should  usually  come  at  the  beginning  and  at 
the  end.  Borders  are  of  great  importance  as 
they  serve  to  keep  the  eye  movement  within  a 
given  space  and  thus  help  to  concentrate  atten¬ 
tion. 

7.  Use  illustrations  freely. 

A  picture  or  drawing  may  be  used  in  any  of 
the  following  ways: 

(a)  As  a  graphic  representation.  In  such  a  case  it 
is  valuable  in  so  far  as  it  actually  tells  a  story  better 
than  words  could  do  it. 

(b)  To  illustrate  a  statement  made  in  the  wording 
of  the  poster. 

(c)  To  create  atmosphere  or  local  color.  This  might 
apply,  for  example,  to  a  poster  advertising  a  meeting, 
but  should  be  used  with  care;  the  picture  might  create 
a  different  atmosphere  from  that  desired  by  the  speaker. 
If  a  picture  is  to  be  used  it  should  be  placed  so  as  to 
attract  the  eye  toward  the  printed  matter  on  the  poster. 
Silhouettes  and  marginal  sketches  are  very  striking  and 
are  often  used  to  good  advantage. 

7 


POSTERS  AND  POSTER  MAKING 

8.  Be  sparing  of  statistics. 

These  are  sometimes  valuable,  but  should  be 
used  moderately.  They  make  more  impression 
if  used  in  contrast  or  comparison  with  other 
statistics.  As  a  rule  they  should  be  put  in  sen¬ 
tence  form,  rather  than  in  statistical  tables,  or 
expressed  graphically.  Occasionally  a  large 
number  has  a  certain  headline  value.  For  in¬ 
stance,  ‘‘400,000,000”  at  the  top  of  a  panel  re¬ 
ferring  to  China’s  population,  arouses  a  certain 
amount  of  curiosity  and  makes  an  immediate 
impression  by  reason  of  its  vastness. 

9.  Be  original. 

Individuality  and  originality  are  much  to  be 
desired,  but  freakishness  and  crudeness  are  as 
much  to  be  avoided.  The  dignity  of  the  subject 
should  never  be  sacrificed  in  the  effort  to  make 
a  striking  poster. 

10.  Be  explicit. 

“Choose  a  method  of  visualization  that  is 
capable  of  only  one  interpretation  and  that  the 
right  one.” 

11.  Tell  the  truth. 

Never  make  a  statement  on  a  poster  without 
verifying  it.  One  author  devotes  a  whole  chapter 
in  his  book  to  the  subject  of  “Honesty”  as  applied 
to  advertising.  This  cannot  be  urged  too  strong¬ 
ly:  In  maKing  posters,  tell  the  truth  first,  last, 
and  all  the  time. 


8 


POSTERS  AND  POSTER  MAKING 

12.  Make  your  poster  carry  conviction. 

One  author,  quoted  several  times  herein,  says : 
“Believe  in  your  product  and  your  faith  will  show 
itself  in  your  copy.”  If  an  advertiser  lays  this 
down  as  a  principle  for  men  who  are  dealing 
in  soap,  hardware,  and  automobiles,  what  appli¬ 
cation  has  it  for  us,  who  have  a  far  bigger  thing 
to  present  to  our  public? 

Producing  the  Poster. 

Anything  worth  while  costs  something  in 
money,  time  or  thought — perhaps  all  three.  And 
anything  so  worth  while  as  enlarging  the  horizon 
of  the  college  campus  will  require  a  little  money, 
some  time  and  a  good  deal  of  thought. 

1.  The  Committee. 

Once  started,  a  poster  campaign  should  be 
carried  through  with  as  much  “pep”  as  a  Liberty 
Loan  Drive.  “Don’t  start  anything  you  can’t 
finish!”  It  should  be  the  work  of  a  committee 
with  a  vision,  a  plan  and  an  efficient  leader.  The 
chairman,  of  course,  is  the  general  overseer  and 
manager  of  the  campaign  and  each  member  of 
the  committee,  usually  a  sub-committee  of  the 
Missionary  or  World  Fellowship  Department, 
should  have  his  special  part  of  the  work,  along 
one  of  the  following  lines : 

(a)  Collectmy  Material.  This  needs  a  research  worker 
who  digs  up  the  “big  ideas,’'  interesting  news,  statistics, 
and  other  material. 


# 


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POSTERS  AND  POSTER  MAKING 

(b)  Drafting  the  Copy.  This  requires  someone  to  work 
the  material  into  shape  and  make  up  the  “copy”  for 
graphic  presentation. 

(c)  Making  the  Poster.  The  actual  work  of  making 
the  poster  calls  for  some  degree  of  artistic  ability. 

Any  college  has  students  who  are  good  at  one  or  all 
of  these  specialties.  It  is  the  business  of  the  Poster 
Committee  to  discover  them  and  set  them  to  work.  The 
Committee  should  learn  to  recognize  what  material  to 
take  and  what  to  leave.  Experience  teaches  one  how  to 
boil  down  material  into  display  form. 

2.  The  materials. 

In  order  that  the  cause  that  is  being  promoted 
may  be  presented  attractively  and  emphatically, 
it  is  essential  that  the  right  kind  of  materials 
be  used.  Otherwise  the  results  may  not  be  artis¬ 
tic  enough  to  command  the  respect  of  the  critical. 

(1)  Cards  and  Paper. 

Various  kinds  of  cards  and  paper  are  available. 
Ordinary  show  cards,  such  as  are  seen  in  store 
windows  can  be  obtained  from  paper  houses  or 
printers’  shops.  These  are  generally  white,  but 
other  colors  are  usually  available  and  are  often 
more  desirable.  A  rough  surface,  such  as  one 
finds  on  mat  boards,  is  better  than  the  smooth 
finish  of  the  regular  show  cards.  Most  cards  of 
this  kind  come  in  the  standard  sizes  of  22"x28" 
and  cost  from  15c  to  30c  apiece.  There  is  another 
size,  not  so  common,  30"x40".  Some  very  good 
effects  can  be  produced  by  using  ordinary  Man¬ 
ila  or  wrapping  paper.  Butcher’s  paper — the 


10 


POSTERS  AND  POSTER  MAKING 

kind  found  in  butcher  shops — may  also  be  used. 
These  papers  are  very  inexpensive  and  ,often 
produce  even  better  effects  than  show  cards  or 
mat  boards.  Strawboard  and  card  middles  may 
also  be  used  to  good  effect ;  these  can  be  obtained 
at  printers’  shops  very  cheaply.  Book  binders 
also  carry  good  stock  for  posters. 

(2)  Brushes. 

To  do  good  work,  your  artist  should  have 
a  brush  of  good  quality,  one  that  will  hold  its 
shape  well.  “Any  old  brush”  will  not  do.  Red 
Sable  show-card  brushes  are  the  best  for  all 
round  work.  These  range  in  size  from  two  to 
three-eighths  flat  stroke,  but  three  or  four 
brushes  should  be  sufficient  to  cover  the  work 
required.  The  following  sizes  are  suggested : 
Two,  six,  twelve,  and  three-eighths,  flat  stroke. 
The  cost  of  such  brushes  ranges  according  to 
size  from  20  cents  to  $1.50  each.  They  can  be 
bought  at  Art  or  Stationery  Shops.  Japanese 
brushes  are  also  excellent  for  work  where  a  fine 
point  is  needed. 

(3)  Colors  and  Color  Combinations. 

Flat  surface  water  colors  are  best  and  most 
convenient  to  use.  They  come  in  bottles  at  20c 
each.  About  eighteen  colors  and  shades  are  avail¬ 
able.  Some  of  the  best  makes  are  Ruxton’s  Moist 
Water  Colors  for  poster  and  show  card  work; 
Bissel’s  Show  Card  Colors,  and  Spectrum  Poster 


11 


P  0  S  1'  E  R  S  AND  POSTER  MAKING 

Colors.  These  can  be  obtained  at  Art  and  Sta¬ 
tionery  Shops.  Crayons  and  shading  pens  also 
produce  some  good  effects. 

Recently  some  good  posters  were  exhibited  in 
which  the  following  color  combinations  occurred. 
Gray  card  board;  yellow  lettering  with  white 
edges.  Brown  Manila  paper;  hemisphere  of  the 
world  in  white  paint,  continents  in  black,  orange 
lettering  in  wording  of  poster.  Brown  Manila 
paper;  hemisphere  in  orange,  continents  the  col¬ 
or  of  the  paper,  lettering  in  black.  Gray  card; 
black  lettering,  pasted  on  an  inch  border  of  dark 
green.  Brown  Manila  paper;  lettering  in  white 
and  dark  blue,  pasted  on  a  border  of  dark  blue. 
Brown  Manila  paper;  lettering  in  black  and 
green,  pasted  on  dark  green  border. 

(4)  Ready-made  Illustrations. 

Now  and  then  amateur  artists  can  be  found 
in  college  who  make  good,  original  illustrations 
and  cartoons.  These  are  somewhat  rare,  but  by 
all  means  any  who  may  be  available  should  be 
pressed  into  service.  Considering  the  probable 
scarcity  of  time  and  talent,  the  best  thing  to  do 
is  to  call  heavily  upon  ready-made  illustrations. 
There  are  various  magazines  that  will  yield  good 
material,  but  the  following  are  outstanding  ex¬ 
amples  : 

(a)  “World  Outlook,”  the  Organ  of  the  Interchurch 
World  Movement,  18th  St.  and  6th  Ave,  New  York  City, 
$2.00.  It  has  world  facts  and  a  wealth  of  missionary  pic¬ 
tures.  The  Poster  Committee  should  subscribe  for  it,  to 


12 


POSTERS 


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POSTER 


MAKING 


use  for  posters.  Cut  out  pictures  and  paste  them  on 
your  card  in  artistic  arrangement,  letting  your  artist 
work  out  the  lettering.  Several  good  things  have  been 
done  with  the  World  Outlook  by  committees  that  knew 
how  to  use  it. 

(b)  “Missionary  Review  of  the  World,”  Missionary 
Review  Publishing  Company,  156  Fifth  Ave.,  New  York 
City,  $2.50.  This  is  probably  the  best  magazine  for 
missionary  information  and  current  events  in  the  mission 
world.  Contains  numerous  illustrations,  maps  and  charts. 

(c)  “Asia,”  Journal  of  the  American  Asiatic  Associa¬ 
tion,  South  and  Water  Streets,  Baltimore,  Md.,  $3.00. 
Contains  many  excellent  illustrations  and  maps. 

(d)  Denominational  Missionary  Magazines.  Some  of 
these  are  well  illustrated. 

(5)  Sources  of  Information. 

Material  should  be  available  from  which  the 
necessary  facts  can  be  secured.  This  material 
should  be  varied  and  reliable.  In  addition  to  the 
periodicals  named  above  the  following  are  sug- 
gested : 

(a)  Graphic  Series.  Ten  volumes  in  magazine  style 
containing  some  splendid  pictorial  material,  prepared 
by  World  Outlook  Company,  18th  St.  and  6th  Ave.,  New 
York  City,  $5.00. 

(b)  Reconstruction.  The  Church  at  Hom^  and  Abroad. 
World  Outlook  Co.,  18th  St.  and  6th  Ave.,  New  York 
City.  Single  pamphlet  with  good  poster  material. 

(c)  Survey  of  Needs.  Southern  Baptist  Convention, 
1103  Main  St.,  Richmond,  Va. 

(d)  Survey  of  Needs,  Northern  Baptist  Convention, 
Ford  Bldg.,  Boston,  Mass. 

(e)  How  Far  Can  You  See?  A  pamphlet  of  the 
Foreign  Department  of  the  National  Board  of  the  Y.  W. 
C.  A.,  600  Lexington  Ave.,  New  York  City. 


13 


POSTERS  AND  POSTER  MAKING 

(f)  Outline  studies  of  the  Foreij^n  Work  of  the  Y.  M. 
C.  A.  of  U.  S.  and  Canada.  Condensed  facts  on  various 
countries.  No  illustrations.  Foreign  Department,  Y.  M. 
C.  A.,  347  Madison  Ave.,  New  York  City. 

(g)  Foreign  Missions  Year  Book.  Published  by  the 
Committee  of  Reference  and  Council  of  the  Foreign  Mis¬ 
sions  Conference  of  North  America,  25  Madison  Ave., 
New  York  City.  75  cents. 

Many  church  boards,  in  addition  to  those  already  re¬ 
ferred  to,  publish  magazines,  pamphlets  and  leaflets 
which  will  yield  poster  material. 

(6)  Displaying  the  Posters. 

The  bulletin  board  should  be  large  enough  to 
hold  the  standard  size  poster  (22"x28"),  with¬ 
out  being  cramped  for  space,  and  should  have 
about  the  same  proportions.  If  one  is  not  al¬ 
ready  available  on  the  campus,  a  good  one  can 
be  made  by  mounting  a  piece  of  cork  linoleum 
on  a  wooden  background.  A  thumb  tack  can  be 
easily  pushed  into  this  material  and  it  holds  well. 
It  can  be  secured  in  brown  or  green,  either  of 
which  is  a  good  color  for  a  background.  If 
cork  linoleum  is  not  to  be  found,  use  soft  pine 
with  a  covering  of  burlap.  A  board  presents  a 
better  appearance  if  it  has  a  strip  of  wood  or 
quarter  board  as  a  border. 

An  attractive  heading  to  remain  on  the  board 
permanently  is  a  good  thing.  This  heading  might 
be  the  subject  for  a  series  of  posters  or  a  gen¬ 
eral  title.  On  a  certain  medical  college  bulletin 
board  the  heading  for  the  series  was  ‘‘Doctoring 
the  World,”  which  was  taken  from  one  of  the 
covers  of  the  World  Outlook. 


14 


POSTERS  AND  POSTER  MAKING 

Pick  out  the  place  on  the  campus  which  most 
students  pass  at  one  time  or  another  in  the 
course  of  a  few  days.  That  is  the  place  for  such 
a  bulletin  board. 

Have  a  system  of  running  posters.  At  one 
college  the  first  of  a  series  read  like  this:  "‘Keep 
your  eye  on  this  board.  New  dope  every  Mon¬ 
day,  Wednesday  and  Friday.”  This  schedule  was 
maintained  for  a  semester  without  a  break  and 
the  students  got  the  habit  of  looking  for  new  pos¬ 
ters  on  the  days  mentioned.  Moreover,  the  board 
was  kept  clear  of  dead  wood,  and  new  ideas  were 
displayed  often  enough  to  keep  the  interest  keen. 
Two  days  is  usually  a  long  enough  time  to  ex¬ 
hibit  one  poster  in  a  series.  If  it  is  left  up  too 
long,  students  stop  looking  for  something  new, 
thinking  it  is  “the  same  old  thing.” 

Some  Practical  Suggestions. 

1.  For  a  Poster  Campaign. 

Plan  for  a  sustained  poster  campaign  to  run 
throughout  the  year.  Ideas  will  stand  a  better 
chance  of  producing  a  lasting  impression  if  pre¬ 
sented  logically  and  with  a  definite  connecting 
idea  in  mind,  than  if  given  in  hit  or  miss  fash¬ 
ion. 

In  the  first  place,  lay  out  a  plan  in  the  large. 
Decide  what  general  subjects  are  to  be  used  and 
in  what  order,  for  a  nine  months'  campaign.  Let 
the  plan  fit  into  the  general  program  of  religious 


16 


POSTERS  AND  POSTER  MAKING 

• 

work  for  the  college  year.  The  posters  used  dur¬ 
ing  the  times  in  which  mission  study  or  mission¬ 
ary  giving  is  being  emphasized,  could  well  be 
an  additional  stimulus  to  these  campaigns.  The 
following  outline  is  intended  only  as  a  sugges¬ 
tion  of  what  might  be  included  in  a  general  plan. 
Obviously,  it  covers  more  than  could  be  presented 
adequately  in  a  school  year  and  a  selection  would 
have  to  be  made. 

(1)  Needs  of  the  Non-Christian  World. 

a.  By  Countries. 

b.  By  Religions. 

c.  By  Special  Subjects. 

1.  Industrial  Situation. 

2.  Social  Conditions. 

3.  Medical  Needs. 

4.  Condition  of  Women. 

5.  The  Problem  of  Poverty. 

6.  Child  Life. 

(2)  Forms  of  Missionary  Work. 

a.  General. 

b.  Educational. 

c.  Medical. 

d.  Agricultural. 

e.  Industrial. 

f.  Y.  M.  C.  a.  and  Y.  W.  C.  A. 

g.  Christian  Literature. 

(3)  Effect  of  Christian  Missions. 

a.  In  Lives  of  Individuals.  Use  photographs  of  dis¬ 
tinguished  native  Christian  leaders  with  suitable 
quotations. 

b.  In  Communities.  Display  pictures  “before  and 


16 


r  0  S  T  E  R  s 


AND 


P  0  S  T  E  R 


MAKING 


after”  kindergartens,  schools,  churches,  etc.,  en¬ 
ter  the  community. 

e.  In  National  Life.  See  “The  Democratic  Move¬ 
ment  in  Asia,”  by  Tyler  Dennett. 

(4)  The  Forward  Look. 

a.  The  Interchurch  World  Movement. 

b.  The  Forward  Movements  of  the  Churches;  “The 
Centenary  Movement”  of  the  Methodists,  “The 
New  Era  Movement”  of  the  Presbyterians,  the 
“Every  Name  Campaign”  of  the  Episcopalians, 
etc. 

(5)  Student  Missionary  Activities. 

a.  What  some  institutions  are  doing  to  project  their 
Christian  influence  across  the  world.  Show  how 
some  universities  are  supporting  an  entire  mis¬ 
sion:  Yale  in  China,  Princeton  in  Pekin,  Oberlin 
in  Shansi,  etc.  A  partial  list  might  be  given 
of  institutions  which  are  paying  the  salary  of  a 
Missionary. 

b.  Distribution  by  countries  of  Missionary  grad¬ 
uates  of  the  institution,  shown  on  a  map  of 
the  world. 

c.  Deflnite  calls  for  different  types  of  men  and 
women  workers.  Write  Student  Volunteer  Move¬ 
ment,  25  Madison  Ave.,  New  York  City,  for  a 
copy  of  the  Bulletin,  and  the  latest  urgent  calls 
for  workers  as  received  from  the  Foreign  Mis¬ 
sion  Boards. 

2.  For  Advertising  Special  Meetings. 

“How  Far  Can  You  See?” 

Use  a  Chinese  gateway,  or  some  other  picture  giving 
a  vista  of  regions  beyond.  (See  cover  of  booklet  with 
this  title,  issued  by  Foreign  Department,  Y.  W.  C.  A., 


17 


FOSTERS 


AND 


POSTER 


MAKING 


600  Lexington  Ave.,  New  York  City.)  Theme  of  meet¬ 
ing:  A  Survey  of  World  Conditions. 

“The  Dollar  on  the  Firing  Line.^^ 

Depict  an  animated  silver  dollar  (or  several  of  them), 
doing  some  of  the  actual  work  in  a  hospital,  school  or 
university.  Theme  of  meeting:  The  work  which  your 
institution  is  supporting,  wholly  or  in  part. 

“The  Black  Question  Mark.” 

Map  of  Africa,  emphasizing  its  shape  as  being  similar 
to  that  of  an  interrogation  point.  Theme  of  meeting: 
Will  Africa  become  Moslem  or  Christian? 

“The  Biggest  Republic.” 

Reproduce  map  of  China  in  Student  Volunteer  Move¬ 
ment  poster  series.  Theme  of  meeting:  Democracy  in 
China. 

For  further  suggestions  as  to  topics,  see  “World 
Thinking,”  published  by  the  Student  Volunteer  Move¬ 
ment,  25  Madison  Ave.,  New  York  City. 


NOTE — The  Exhibit  at  the  Des  Moines  Convention  of  the  Stu¬ 
dent  Volunteer  Movement  contained  a  large  variety  of  posters. 
More  than  two  score  of  these,  representing  different  types,  are 
reproduced  in  the  official  Report  of  the  Convention,  together  with 
the  material,  in  condensed  form,  that  was  displayed  on  many 
others.  It  will  repay  poster  committees  to  study  these  pages  of 
the  Report. 


18 


Some 

Typical  Posters 


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24 


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VViihoiit  tne  Cnfistian  Message 

C  hina  c  annot  be  safe  for  Democracy 


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